CLIENT
French Cycling Federation
EXPERTISE
mounting/dismounting
Installation
Graphic charter variations
logistical
Years
2024-2025
Certain events mark the life of a company. For the round of 32 of the Coupe de France, Team BR was asked by the French Football Federation to dress all the stadiums hosting the weekend's matches.
A large-scale project with some key figures: 32 matches – 32 stadiums – 3 days – 2,496 easels – 2,688 turntables – 2,304 panels installed. An unprecedented logistical challenge, mobilizing BR teams throughout France in a very short time frame.
Behind the scenes, several weeks of preparation went into orchestrating this exceptional operation. The goal: to ensure consistent partner presence and a coherent visual experience in all stadiums.
The BR teams delivered:
Field dressing
Official signage
Backdrops for interviews
And partner branding devices
Each site was treated with the same high standards, despite the diversity of locations and configurations.
To meet this challenge, many BR employees joined the operational teams for a weekend. Everyone contributed to bringing the visual identity of the Coupe de France to life across the country, ensuring efficient and safe installation and dismantling.
This branding was extended later to the final stages, thereby enhancing the visibility and consistency of the event from start to finish.
This project once again demonstrates BR's ability to act quickly, decisively, and effectively in a demanding environment, serving major national competitions.
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