Façade et entrée du camp de base de l’Équipe de France Féminine à Heiden habillées aux couleurs de la FFF

UEFA WOMEN'S EURO 2025 - FFF BASE CAMP IN HEIDEN

CLIENT

French Football Federation

EXPERTISE

Stadium and hotel branding
Custom signage
Project management
Graphic design
logistical

year

2025

✨ On the occasion of a major European football event, BR had the privilege of working on a highly symbolic site: the national team’s base camp for the UEFA Women’s Euro 2025.UEFA Women’s Euro 2025.

Chambre personnalisée au nom de Clara Mateo au camp de base de l’Équipe de France Féminine – Euro 2025

Heading to Heiden, Switzerland

The mission led us to Heiden, a charming Swiss town nestled between lake and mountains, which hosted our team from the June 25th and 26th for two days of intensive setup. The goal was clear: to transform this site into a functional, inspiring environment, dressed in the colors of the competition — A true haven of performance and identity to support the national team’s ambitions.

A custom installation for elite-level competition

📊 En chiffres

  • +50 hotel rooms personalized

  • 1 fully equipped weight room equipped

  • 1 training ground operational

  • 1 common area redesigned

  • 1 transformed clubhouse transformé

  • 1 dressed warm-up room habillée

Portes de chambres personnalisées aux couleurs de la FFF pour Selma Bacha et Griedge Mbock – Euro 2025

This project wouldn’t have been possible without the full commitment of our teams and partners on the ground. Two intense days fueled by passion and attention to detail.

A big thank you to:
👉 Laura from the Federation, for their first collaboration on-site — and a brilliant one at that 💪

👉 Anthony, Mathieu, Éric, Hélène, Jean-Baptiste, Lukas, Elodie et Gauthier from Team BR
👉 The Heiden hotel, for its warm welcome and flexibility

A project that embodies our commitment to supporting women’s sports at every level, combining high standards, visibility, and professionalism.

 

Press coverage:

L’équipe 02/07 : See the article

Logo de la FFF avec un coq stylisé, deux étoiles et l’inscription « France FFF »
Logo BR avec l’inscription « Le sens de l’impact »
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