CLIENT
French Cycling Federation
EXPERTISE
mounting/dismounting
logistical
year
2025
On the eve of the eighth day of the professional soccer championships, Team BR highlights its involvement in the rollout of the new player entry protocol for Ligue 1 McDonald's and Ligue 2 BKT.
Commissioned by the Professional Football League (LFP), this project is part of the evolution of the visual identities of competitions and the arrival of a new naming rights deal in Ligue 1.
After a prototyping phase carried out under real conditions at the Stadium Nord Lille Métropole, large-scale production began with the delivery of more than 3,000 units this summer.
This comprehensive kit has been rolled out to all 36 clubs in Ligue 1 McDonald’s and Ligue 2 BKT, including:
Entrance arches and grounds
Ball bases
Protocol lettering
Club flags and corner flags
Flash interview structure
Holders for media carriers
accreditation lanyard
This large-scale project was made possible thanks to collaboration with a network of local suppliers, in line with BR's CSR commitments.
Team BR, comprising Axel Rios, Héloïse Roure, Jean-Baptiste Allard, Cyril Daniel, and David Dallongeville, among others, worked tirelessly to ensure the quality and visual consistency expected by the LFP.
English 
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