CLIENT
VAFC
EXPERTISE
Scenario
Filming
Editing / Motion design
Sound design
year
2025
Valenciennes FC has entrusted us with the creation of videos to be shown on the giant screens at the Stade du Hainaut for the 2025-2026 season. The goal: to go beyond simple visuals and offer a truly immersive experience, enhancing the fans' enjoyment through consistent and impactful artistic direction.
We supported the club throughout the entire project, from scriptwriting to on-set support, editing, and motion design.
Our ambition was clear: to immerse fans in the world of VAFC before, during, and after every match.
A dynamic and immersive format that highlights the club's values: focus, unity, and pushing oneself to the limit. This video allows fans to feel the excitement as soon as the players enter the field.
Forget about static green screen filming. Here, each player was able to express their personality through their pre-game ritual. The idea was to show that the team is made up of unique talents, each with their own character, who come together on the field.
Dynamic and personalized, they convey the desire to win, with more intense gestures to amplify the emotion of each goal scored.
To complete the graphic and narrative universe, we also produced videos of the changes and those highlighting the man of the match.
This artistic direction is only visible at the Hainaut stadium. We have deliberately chosen not to reveal the entire PreGame clip online: it is an experience that is best enjoyed in the stands, close to the players and fans.
“VAFC is very satisfied with the quality of BR's productions on our giant screens. It adds a touch of modernity and contributes greatly to improving the fan experience at the Stade du Hainaut.”
François LAUNAY, Communications Director at VAFC
English 
French