CLIENT
Union Cycliste Internationale
EXPERTISE
mounting/dismounting
logistical
year
2025
At the start of the year, Team BR had the honor of participating in one of the most iconic sporting events of 2025: the UCI Cyclo-Cross World Championships, which took place in Liévin.
For more than three months, Team BR selected and deployed the best branding materials to showcase 22 key areas of the legendary Val de Souchez circuit. This initiative enabled 11 partners to showcase their brands throughout this high-level competition.
Over a period of three days, Team BR carried out a major installation: several kilometers of banners and signs, four inflatable structures, the decoration of two walkways, as well as the decoration of the podium backdrop and the mixed zone.
This meticulous work provided optimal visibility for the event, which attracted 50,000 spectators on site and thousands more television viewers.
Malgré des conditions parfois difficiles, notamment un montage réalisé sous la pluie, la réussite de cette opération confirme l’expertise et la rigueur de la Team BR dans la gestion d’événements sportifs d’envergure.
English 
French 
