CLIENT
Fédération Française de Motocyclisme
EXPERTISE
Creation of visual identity
Template variations
Motion design
Project management
year
2025
BR had the privilege of supporting the French Motorcycling Federation (FFM) in promoting its French teams competing in several major international championships:
Motocross des Nations,
ISDE (International Six Days of Enduro),
Supercross des Nations,
Trial des Nations.
For these iconic motorcycle racing competitions, we worked closely with the FFM on all visual and graphic elements designed to represent the national teams.
Our mission began with the design of a comprehensive graphic charter, conceived to embody the Federation's excellence and identity, while allowing for customization for each potentially selected pilot.
Based on this visual identity, we produced a series of official announcement videos, showcasing the teams and athletes in a dynamic way that was consistent with the defined graphic style.
In addition to these creations, there are variations in Facebook banner formats and the creation of results visuals.
In order to facilitate the Federation's responsiveness and autonomy, we also provided all the source files for the visual results, enabling their internal teams to quickly produce visual variations during events.
Thanks to this collaboration, the French Motorcycle Federation has benefited from a harmonized, impactful, and adaptable visual identity, enhancing the visibility and recognition of its teams on the international stage.
English 
French 
