CLIENT
WTT
EXPERTISE
Fan experience
Project support
Planning
Implementation
year
2025
A big first for table tennis: the WTT Grand Smash circuit has arrived in Europe. Head to Malmö, Sweden, from August 14 to 24 for 10 days of competition and entertainment!
A few figures that set the tone:
3 million viewers tuned in just for the draw ceremony
2 legendary arenas: the Renaissance Arena and the Smash Arena
64 world stars in singles and doubles, brought together for an extraordinary sporting event
After accompanying the WTT Champions to Montpellier in 2024, Team BR once again had the opportunity to play among the big names and participate in the organization of a historic moment.
Plus qu’une compétition, l’objectif était clair : transformer le tournoi en véritable spectacle. Nous avons imaginé un programme digne des plus grands shows sportifs pour offrir une expérience unique aux fans :
3 masters of ceremonies to entertain the audience
DJs and performers to set the pace for the highlights
Giant stage & immersive LED screens
Player entrance transformed into an XXL light show with a monumental LED wall
Pyrotechnics to enhance every decisive moment
A device designed to offer a total fan experience, capable of appealing to both Swedish audiences and international viewers.
The result: an electric atmosphere, thrills at every match, and a show that made table tennis history in Europe.
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