CLIENTS
Paname 24 (for the opening ceremony on the Seine)
FFA (French Athletics Federation) (for the House of Athletics)
FFF (French Football Federation) (for Olympic teams' base camps and training grounds)
Badminton World Federation (for the Porte de la Chapelle Arena)
Spartner Event & Consulting (for the Yves-du-Manoir Stadium in Colombes)
ProTracks (for the BMX track in Saint-Quentin-en-Yvelines)
EXPERTISE
mounting/dismounting
logistical
year
2025
On July 26, 2024, 10,500 athletes boarded boats on the Seine for the Olympic Games opening ceremony.
The BR team designed, created, and delivered 24 flags and scarves representing all the delegations for Paname, worn in particular by the Lebron brothers. This mission was repeated for the Paralympic ceremony, with our scarves worn by the Paralympic champions.
The Maison de l’Athlétisme has been given a new visual identity, allowing the FFA to welcome its teams and partners in an environment that reflects the Federation's image.
The BR team then moved on to Aix-en-Provence and Lyon to decorate the base camps and training grounds of the Olympic women's and men's soccer teams. The goal: to provide the FFF with a warm, blue setting where players can feel at home and perform at their best.
At the Arena Porte de la Chapelle, the Badminton World Federation enjoyed an immersive experience with a photocall and gaming station, set up by the BR team for badminton and para badminton.
At the Yves-du-Manoir Stadium in Colombes, for its second Games, the complete branding with stickers, panels, killseats, and privacy screens enhanced this historic stadium (in collaboration with Spartner Event & Consulting).
Finally, in Saint-Quentin-en-Yvelines, the legendary BMX track was proudly branded by Team BR, contributing to a historic triple victory for the French (in partnership with ProTracks).
These projects, delivered with passion by dedicated teams, will remain etched in the memories of the 2024 Olympic and Paralympic Games.
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