CLIENT
USLDunkerque
EXPERTISE
Project management
Graphic design
logistical
Stadium branding
year
2025
BR is proud to have supported USL Dunkerque, an iconic club in northern France and a historic figure in French soccer, at a key moment in its history: the change of its visual identity. This evolution marks a new stage for the club, strengthening its image among fans, partners, and the general public.
To celebrate this new logo and affirm the Maritimes' renewed personality, BR completely redesigned the interior and exterior of Marcel-Tribut Stadium. The goal was to offer players, spectators, and the media a consistent, modern, and immersive visual experience.
The project involved several trades and required careful planning to transform the sports complex:
Benches on the sidelines
Laminated tarpaulin at tunnel exit
Partner panels
Interior doors
Changing rooms
VIP entrance
Press conference room and media room
Complete coverage for 9 vehicles
XXL Dibond on the facade
Within a week, the BR team coordinated the installation of all these elements. This intense collaboration demonstrates the commitment of both parties to delivering a result that meets expectations.
For BR, this project goes beyond mere aesthetics: it is about showcasing a sporting institution that has been rooted in local life for over a century. The stadium, a true gathering place, had to reflect the passion and identity of Dunkirk.
A big thank you to USL Dunkerque for its confidence in this major project, which is helping to write a new chapter in the club's history.
English 
French 
