{"id":42869,"date":"2026-09-02T15:15:15","date_gmt":"2026-09-02T13:15:15","guid":{"rendered":"https:\/\/www.br-agency.fr\/?p=42869"},"modified":"2026-09-02T16:34:23","modified_gmt":"2026-09-02T14:34:23","slug":"camps-de-base-fff-coupe-du-monde-2026","status":"publish","type":"post","link":"https:\/\/www.br-agency.fr\/en\/camps-de-base-fff-coupe-du-monde-2026\/","title":{"rendered":"Camps de Base FFF – Coupe du monde 2026"},"content":{"rendered":"
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CAMP DE BASE des bleus\nCoupe du monde 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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French Football Federation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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EXPERTISE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branding \u00e9v\u00e9nementiel
D\u00e9clinaison d\u2019identit\u00e9 visuelle
Conception cr\u00e9ative
Production & fabrication
Installation
Sc\u00e9nographie & habillage d\u2019espaces
Production locale
Accompagnement terrain<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un \u00e9crin aux couleurs des Bleus<\/h3>

\u00c0 l\u2019occasion de la Coupe du Monde 2026, BR a une nouvelle fois accompagn\u00e9 la F\u00e9d\u00e9ration Fran\u00e7aise de Football dans l\u2019habillage du camp de base de l\u2019\u00c9quipe de France \u00e0 Boston<\/strong>.<\/p>

De l\u2019h\u00f4tel au terrain d\u2019entra\u00eenement, en passant par la salle de presse et l\u2019ensemble des espaces de vie de la d\u00e9l\u00e9gation, chaque lieu a \u00e9t\u00e9 pens\u00e9 pour cr\u00e9er un v\u00e9ritable univers immersif au c\u0153ur du camp de base<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Une identit\u00e9 d\u00e9clin\u00e9e dans chaque espace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 partir de la charte graphique imagin\u00e9e par l\u2019agence LAFOURMI, les \u00e9quipes BR ont con\u00e7u et d\u00e9velopp\u00e9 les diff\u00e9rentes solutions de branding n\u00e9cessaires \u00e0 l\u2019habillage du site.<\/p>

L\u2019objectif : adapter l\u2019identit\u00e9 des Bleus \u00e0 chaque espace tout en conservant une coh\u00e9rence graphique forte<\/strong>, de mani\u00e8re \u00e0 cr\u00e9er une v\u00e9ritable continuit\u00e9 visuelle tout au long du parcours de la d\u00e9l\u00e9gation.<\/p>

Une attention particuli\u00e8re a notamment \u00e9t\u00e9 port\u00e9e aux chambres des joueurs et du staff, enti\u00e8rement personnalis\u00e9es pour transformer leurs espaces priv\u00e9s en v\u00e9ritables lieux de vie aux couleurs de l\u2019\u00c9quipe de France.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De la conception \u00e0 la r\u00e9alit\u00e9 terrain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En amont du projet, le Studio BR a accompagn\u00e9 les \u00e9quipes dans la conception des diff\u00e9rents dispositifs gr\u00e2ce \u00e0 aux simulations photos.<\/p>

Un travail permettant de se projeter dans chaque environnement, d\u2019identifier les contraintes sp\u00e9cifiques des lieux et d\u2019imaginer les solutions les plus originales, pertinentes et adapt\u00e9es \u00e0 chaque espace.<\/p>

Une phase de conception essentielle pour pr\u00e9parer un d\u00e9ploiement international dans des d\u00e9lais exigeants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Produire localement, au plus pr\u00e8s de l\u2019\u00e9v\u00e9nement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour donner vie \u00e0 ce projet aux \u00c9tats-Unis, BR a mobilis\u00e9 un duo d\u2019experts directement pr\u00e9sent sur place<\/strong>, en charge du d\u00e9ploiement et de l\u2019installation des diff\u00e9rents \u00e9l\u00e9ments de branding.<\/p>

Une organisation pens\u00e9e pour garantir r\u00e9activit\u00e9, disponibilit\u00e9 et efficacit\u00e9 aux c\u00f4t\u00e9s des \u00e9quipes de la FFF tout au long du projet.<\/p>

Sur place, BR a \u00e9galement pu compter sur l\u2019expertise de Specialized Marketing Experiences<\/strong>, nouveau partenaire de notre \u00e9cosyst\u00e8me, en collaboration avec SSM Group.<\/p>

Une compl\u00e9mentarit\u00e9 qui a permis d\u2019assurer une production et une installation locales, en s\u2019appuyant sur des \u00e9quipes parfaitement int\u00e9gr\u00e9es aux contraintes du territoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Transformer une identit\u00e9 en exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ce projet illustre pleinement la capacit\u00e9 de BR \u00e0 transformer une identit\u00e9 graphique en une exp\u00e9rience immersive<\/strong>, quel que soit le lieu ou le contexte.<\/p>

De la conception cr\u00e9ative \u00e0 la production, de la projection 3D au d\u00e9ploiement terrain, nos \u00e9quipes associent exigence, cr\u00e9ativit\u00e9, r\u00e9activit\u00e9 et ma\u00eetrise op\u00e9rationnelle<\/strong> pour donner vie aux projets les plus ambitieux.<\/p>

\u00c0 Boston, cette expertise s\u2019est mise au service d\u2019un lieu particuli\u00e8rement symbolique : le camp de base des Bleus.<\/p>

Une r\u00e9alisation dont nous sommes fiers, et qui contribue \u00e0 cr\u00e9er l\u2019\u00e9crin dans lequel l\u2019\u00c9quipe de France vivra cette aventure mondiale.<\/p>

En esp\u00e9rant que cet \u00e9crin accompagnera les Bleus le plus loin possible.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CAMP DE BASE des bleus Coupe du monde 2026 CLIENT F\u00e9d\u00e9ration Fran\u00e7aise de Football EXPERTISES Branding \u00e9v\u00e9nementielD\u00e9clinaison d\u2019identit\u00e9 visuelleConception cr\u00e9ativeProduction & fabricationInstallationSc\u00e9nographie & habillage d\u2019espacesProduction localeAccompagnement terrain Ann\u00e9e 2026 Un \u00e9crin aux couleurs des Bleus \u00c0 l\u2019occasion de la Coupe du Monde 2026, BR a une nouvelle fois accompagn\u00e9 la F\u00e9d\u00e9ration Fran\u00e7aise de Football dans […]<\/p>","protected":false},"author":7,"featured_media":42873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,34],"tags":[],"class_list":["post-42869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-studio"],"acf":[],"yoast_head":"\nCamps de Base FFF - Coupe du monde 2026 - BR<\/title>\n<meta name=\"description\" content=\"Pour la Coupe du Monde 2026, BR accompagne la FFF dans le branding du camp de base des Bleus \u00e0 Boston, de la conception \u00e0 l\u2019installation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.br-agency.fr\/en\/camps-de-base-fff-coupe-du-monde-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camps de Base FFF - Coupe du monde 2026 - BR\" \/>\n<meta property=\"og:description\" content=\"Pour la Coupe du Monde 2026, BR accompagne la FFF dans le branding du camp de base des Bleus \u00e0 Boston, de la conception \u00e0 l\u2019installation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.br-agency.fr\/en\/camps-de-base-fff-coupe-du-monde-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"BR\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-02T13:15:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T14:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/09\/BR-FFF-camp-de-base-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00e9l\u00e8ne Magario\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00e9l\u00e8ne Magario\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/camps-de-base-fff-coupe-du-monde-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/camps-de-base-fff-coupe-du-monde-2026\\\/\"},\"author\":{\"name\":\"H\u00e9l\u00e8ne Magario\",\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/#\\\/schema\\\/person\\\/e0c45dee7b560034ac6b35b15e3567a1\"},\"headline\":\"Camps de Base FFF – Coupe du monde 2026\",\"datePublished\":\"2026-09-02T13:15:15+00:00\",\"dateModified\":\"2026-09-02T14:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/camps-de-base-fff-coupe-du-monde-2026\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/camps-de-base-fff-coupe-du-monde-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.br-agency.fr\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/BR-FFF-camp-de-base-4.jpeg\",\"articleSection\":[\"EVENT\",\"Studio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.br-agency.fr\\\/camps-de-base-fff-coupe-du-monde-2026\\\/\",\"url\":\"https:\\\/\\\/www.br-agency.fr\\\/camps-de-base-fff-coupe-du-monde-2026\\\/\",\"name\":\"Camps de Base FFF - 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