{"id":43025,"date":"2026-09-02T16:57:53","date_gmt":"2026-09-02T14:57:53","guid":{"rendered":"https:\/\/www.br-agency.fr\/?p=43025"},"modified":"2026-09-02T17:30:01","modified_gmt":"2026-09-02T15:30:01","slug":"vafc-charte-graphique-2026","status":"publish","type":"post","link":"https:\/\/www.br-agency.fr\/en\/vafc-charte-graphique-2026\/","title":{"rendered":"VAFC – Charte graphique 2026"},"content":{"rendered":"
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VAFC : une nouvelle identit\u00e9 digitale pour la saison 2026\/2027<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CLIENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VAFC<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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EXPERTISE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Studio & cr\u00e9ation graphique
Direction artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un nouvel univers graphique pour accompagner la communication du VAFC<\/h3>

\u00c0 l\u2019occasion de la saison 2026\/2027, le Valenciennes Football Club<\/strong> a souhait\u00e9 faire \u00e9voluer son univers digital afin de renforcer son identit\u00e9 et d\u2019harmoniser sa communication sur les r\u00e9seaux sociaux.<\/p>

Pour accompagner cette nouvelle saison, le VAFC a fait appel \u00e0 BR et \u00e0 son Studio cr\u00e9atif<\/strong> pour imaginer une nouvelle charte graphique digitale, capable de traduire l\u2019identit\u00e9 du club et de rythmer sa communication tout au long de l\u2019ann\u00e9e.<\/p>

L\u2019objectif : construire un univers fort, coh\u00e9rent et imm\u00e9diatement reconnaissable<\/strong>, tout en proposant suffisamment de flexibilit\u00e9 pour accompagner les nombreux temps forts d\u2019une saison de football.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Une vingtaine de templates pour rythmer la saison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Studio BR<\/strong> a con\u00e7u une charte graphique sp\u00e9cialement pens\u00e9e pour les r\u00e9seaux sociaux du VAFC.<\/p>

Au total, une vingtaine de templates<\/strong> ont \u00e9t\u00e9 imagin\u00e9s et d\u00e9clin\u00e9s pour les rencontres \u00e0 domicile et \u00e0 l\u2019ext\u00e9rieur : annonces de matchs, compositions d\u2019\u00e9quipe, scores, r\u00e9sultats et diff\u00e9rents contenus permettant d\u2019animer la communication du club tout au long de la saison.<\/p>

Cette biblioth\u00e8que graphique permet aux \u00e9quipes du VAFC de disposer d\u2019un univers homog\u00e8ne et facilement identifiable par les supporters, quels que soient le contenu publi\u00e9 et le moment de la saison.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une direction artistique centr\u00e9e sur les joueurs et les \u00e9motions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour cette nouvelle identit\u00e9, le Studio BR a d\u00e9velopp\u00e9 une direction artistique \u00e9pur\u00e9e et impactante<\/strong>, laissant une place centrale aux joueurs.<\/p>

Les photographies deviennent ainsi un \u00e9l\u00e9ment majeur des cr\u00e9ations et permettent de retranscrire les diff\u00e9rentes facettes du football : le travail, la concentration, l\u2019intensit\u00e9, les \u00e9motions et les c\u00e9l\u00e9brations<\/strong>.<\/p>

Associ\u00e9 aux couleurs et aux codes graphiques du VAFC, ce parti pris permet de construire un territoire visuel moderne, capable de valoriser aussi bien l\u2019identit\u00e9 du club que ses joueurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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De la campagne d\u2019abonnement aux cartes abonn\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au-del\u00e0 de la charte d\u00e9di\u00e9e aux r\u00e9seaux sociaux, BR a \u00e9galement accompagn\u00e9 le VAFC dans la d\u00e9clinaison de cette nouvelle identit\u00e9 sur plusieurs supports de communication de la saison 2026\/2027.<\/p>

Le Studio a notamment r\u00e9alis\u00e9 la campagne d\u2019abonnement du club ainsi que le design des cartes abonn\u00e9s<\/strong>, afin de garantir une continuit\u00e9 graphique entre les diff\u00e9rents points de contact avec les supporters.<\/p>

Un accompagnement global permettant au VAFC de d\u00e9ployer une identit\u00e9 coh\u00e9rente et reconnaissable tout au long de la saison, sur les r\u00e9seaux sociaux comme sur ses supports de communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

VAFC : une nouvelle identit\u00e9 digitale pour la saison 2026\/2027 CLIENT VAFC EXPERTISES Studio & cr\u00e9ation graphiqueDirection artistique Ann\u00e9e 2026 Un nouvel univers graphique pour accompagner la communication du VAFC \u00c0 l\u2019occasion de la saison 2026\/2027, le Valenciennes Football Club a souhait\u00e9 faire \u00e9voluer son univers digital afin de renforcer son identit\u00e9 et d\u2019harmoniser sa […]<\/p>","protected":false},"author":7,"featured_media":43058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-43025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studio"],"acf":[],"yoast_head":"\nVAFC - Charte graphique 2026 - BR<\/title>\n<meta name=\"description\" content=\"BR accompagne le VAFC dans la cr\u00e9ation de sa nouvelle identit\u00e9 digitale 2026\/2027 : direction artistique, charte graphique et contenus pour les r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.br-agency.fr\/en\/vafc-charte-graphique-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VAFC - 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