{"id":4755,"date":"2024-10-17T17:00:00","date_gmt":"2024-10-17T15:00:00","guid":{"rendered":"https:\/\/www.br-agency.fr\/?p=4755"},"modified":"2026-04-01T12:36:31","modified_gmt":"2026-04-01T10:36:31","slug":"protocole-entree-joueurs-ligue-1-mcdonalds-et-ligue-2-bkt","status":"publish","type":"post","link":"https:\/\/www.br-agency.fr\/en\/protocole-entree-joueurs-ligue-1-mcdonalds-et-ligue-2-bkt\/","title":{"rendered":"Protocole entr\u00e9e  joueurs Ligue 1 McDonald&rsquo;s et Ligue 2 BKT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4755\" class=\"elementor elementor-4755\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec1bdd e-con-full e-flex e-con e-parent\" data-id=\"4ec1bdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3c10a14 e-con-full e-flex e-con e-child\" data-id=\"3c10a14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adcf2db elementor-invisible elementor-widget elementor-widget-image\" data-id=\"adcf2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1.jpeg\" class=\"attachment-large size-large wp-image-4756\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1.jpeg 800w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-600x400.jpeg 600w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-300x200.jpeg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-768x512.jpeg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4432d1a e-con-full e-transform e-flex e-con e-child\" data-id=\"4432d1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23b4b19 e-transform elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"23b4b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-74,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:109,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-37,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-27,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">protocole entr\u00e9e  joueurs Ligue 1 McDonald's et Ligue 2 BKT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaafeef e-flex e-con-boxed e-con e-parent\" data-id=\"eaafeef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-078008c e-con-full e-flex e-con e-child\" data-id=\"078008c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234452a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"234452a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CLIENT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc26e2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2bc26e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>French Cycling Federation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6adff10 e-con-full e-flex e-con e-child\" data-id=\"6adff10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3411f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2c3411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>EXPERTISE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926075 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f926075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>mounting\/dismounting<\/em><br \/><em>logistical<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337c871 e-con-full e-flex e-con e-child\" data-id=\"337c871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee91a55 elementor-widget elementor-widget-text-editor\" data-id=\"ee91a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>year<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857566b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"857566b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>2025<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ccb35c e-con-full e-flex e-con e-parent\" data-id=\"0ccb35c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9a2bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae9a2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98848f2 e-flex e-con-boxed e-con e-parent\" data-id=\"98848f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a503ef e-con-full e-flex e-con e-child\" data-id=\"1a503ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c8f65 elementor-widget elementor-widget-text-editor\" data-id=\"e6c8f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"264\" data-end=\"505\" class=\"translation-block\">On the eve of the eighth day of the professional soccer championships, Team BR highlights its involvement in the rollout of the new player entry protocol for Ligue 1 McDonald's and Ligue 2 BKT.<\/p><p data-start=\"507\" data-end=\"708\" class=\"translation-block\">Commissioned by the Professional Football League (LFP), this project is part of the evolution of the visual identities of competitions and the arrival of a new naming rights deal in Ligue 1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3834457 e-flex e-con-boxed e-con e-parent\" data-id=\"3834457\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbef467 e-con-full e-flex e-con e-child\" data-id=\"fbef467\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e92ec20 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e92ec20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-4.jpeg\" class=\"attachment-large size-large wp-image-4757\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-4.jpeg 800w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-4-600x400.jpeg 600w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-4-300x200.jpeg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-4-768x512.jpeg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/07\/ligue-1-4-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e11936 e-con-full e-flex e-con e-child\" data-id=\"4e11936\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2037b9 elementor-widget elementor-widget-heading\" data-id=\"e2037b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A complete kit to promote the championships and their partners\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ba4de elementor-widget elementor-widget-text-editor\" data-id=\"c3ba4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"790\" data-end=\"988\" class=\"translation-block\">After a prototyping phase carried out under real conditions at the Stadium Nord Lille M\u00e9tropole, large-scale production began with the delivery of more than 3,000 units this summer.<\/p><p data-start=\"990\" data-end=\"1095\" class=\"translation-block\">This comprehensive kit has been rolled out to all 36 clubs in Ligue 1 McDonald\u2019s and Ligue 2 BKT, including:<\/p><ul data-start=\"1096\" data-end=\"1311\"><li data-start=\"1096\" data-end=\"1130\"><p data-start=\"1098\" data-end=\"1130\"><strong data-start=\"1098\" data-end=\"1128\">Entrance arches and grounds<\/strong><\/p><\/li><li data-start=\"1131\" data-end=\"1152\"><p data-start=\"1133\" data-end=\"1152\"><strong data-start=\"1133\" data-end=\"1150\">Ball bases<\/strong><\/p><\/li><li data-start=\"1153\" data-end=\"1184\"><p data-start=\"1155\" data-end=\"1184\"><strong data-start=\"1155\" data-end=\"1182\">Protocol lettering<\/strong><\/p><\/li><li data-start=\"1185\" data-end=\"1216\"><p data-start=\"1187\" data-end=\"1216\"><strong data-start=\"1187\" data-end=\"1214\">Club flags and corner flags<\/strong><\/p><\/li><li data-start=\"1217\" data-end=\"1250\"><p data-start=\"1219\" data-end=\"1250\"><strong data-start=\"1219\" data-end=\"1248\">Flash interview structure<\/strong><\/p><\/li><li data-start=\"1251\" data-end=\"1292\"><p data-start=\"1253\" data-end=\"1292\"><strong data-start=\"1253\" data-end=\"1290\">Holders for media carriers<\/strong><\/p><\/li><li data-start=\"1293\" data-end=\"1311\"><p data-start=\"1295\" data-end=\"1311\"><strong data-start=\"1295\" data-end=\"1311\">accreditation lanyard<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4f4568 e-flex e-con-boxed e-con e-parent\" data-id=\"d4f4568\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59f5f21 elementor-widget elementor-widget-gallery\" data-id=\"59f5f21\" data-element_type=\"widget\" data-e-type=\"widget\" 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2025 \u00c0 la veille de la 8e journ\u00e9e des championnats professionnels de football, la Team BR met en lumi\u00e8re son implication dans le d\u00e9ploiement du nouveau protocole d\u2019entr\u00e9e des joueurs pour la Ligue 1 McDonald\u2019s [&hellip;]<\/p>","protected":false},"author":8,"featured_media":4760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protocole entr\u00e9e joueurs Ligue 1 McDonald&#039;s et Ligue 2 BKT - BR<\/title>\n<meta name=\"description\" content=\"S\u00e9ries Mania 2025 : depuis 2020 BR accompagne Lille Grand Palais dans l&#039;habillage et la pose de 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