{"id":48132,"date":"2026-10-19T10:28:21","date_gmt":"2026-10-19T08:28:21","guid":{"rendered":"https:\/\/www.br-agency.fr\/?p=48132"},"modified":"2026-10-19T10:32:42","modified_gmt":"2026-10-19T08:32:42","slug":"plenitude-arena-un-naming-monumental","status":"publish","type":"post","link":"https:\/\/www.br-agency.fr\/en\/plenitude-arena-un-naming-monumental\/","title":{"rendered":"Plenitude Arena : un naming monumental"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"48132\" class=\"elementor elementor-48132\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7849709 e-con-full e-flex e-con e-parent\" data-id=\"7849709\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0ced07 e-con-full e-flex e-con e-child\" data-id=\"e0ced07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-780bbf5 e-con-full e-transform e-flex e-con e-child\" data-id=\"780bbf5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8314a72 elementor-widget elementor-widget-image\" data-id=\"8314a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-1024x768.jpeg\" class=\"attachment-large size-large wp-image-48141\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-1024x768.jpeg 1024w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-300x225.jpeg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-768x576.jpeg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-1536x1152.jpeg 1536w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-16x12.jpeg 16w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3-600x450.jpeg 600w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude3.jpeg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b9b967 e-con-full e-transform e-flex e-con e-child\" data-id=\"8b9b967\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-074704c e-transform elementor-widget elementor-widget-heading\" data-id=\"074704c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-86,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:183,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-37,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-49,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:42,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plenitude Arena : un naming monumental<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaafeef e-flex e-con-boxed e-con e-parent\" data-id=\"eaafeef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-078008c e-con-full e-flex e-con e-child\" data-id=\"078008c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-234452a elementor-widget elementor-widget-text-editor\" data-id=\"234452a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CLIENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc26e2 elementor-widget elementor-widget-text-editor\" data-id=\"2bc26e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pl\u00e9nitude Arena<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6adff10 e-con-full e-flex e-con e-child\" data-id=\"6adff10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3411f elementor-widget elementor-widget-text-editor\" data-id=\"2c3411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>EXPERTISE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f926075 elementor-widget elementor-widget-text-editor\" data-id=\"f926075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><div><div><p>Branding &amp; identit\u00e9 de marque<\/p><\/div><\/div><\/li><li><div><div><p>D\u00e9ploiement de marque<\/p><\/div><\/div><\/li><li><div><div><p>Signal\u00e9tique &amp; habillage \u00e9v\u00e9nementiel<\/p><\/div><\/div><\/li><li><div><div><p>Enseignes &amp; dispositifs grand format<\/p><\/div><\/div><\/li><li><div><p>\u00c9tudes techniques &amp; conceptionFabrication &amp; installation<\/p><\/div><\/li><li><div><div><p>Gestion de projet &amp; coordination technique<\/p><\/div><\/div><\/li><li><div><div><p>Exp\u00e9rience visiteur &amp; parcours spectateur<\/p><\/div><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337c871 e-con-full e-flex e-con e-child\" data-id=\"337c871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee91a55 elementor-widget elementor-widget-text-editor\" data-id=\"ee91a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>year<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857566b elementor-widget elementor-widget-text-editor\" data-id=\"857566b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ccb35c e-con-full e-flex e-con e-parent\" data-id=\"0ccb35c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9a2bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae9a2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98848f2 e-flex e-con-boxed e-con e-parent\" data-id=\"98848f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a503ef e-con-full e-flex e-con e-child\" data-id=\"1a503ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c8f65 elementor-widget elementor-widget-text-editor\" data-id=\"e6c8f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-pm-slice=\"1 1 []\">Plenitude Arena : BR accompagne le d\u00e9ploiement du nouveau naming de la plus grande salle couverte d\u2019Europe<\/h4><p data-pm-slice=\"1 1 []\">Branding, signal\u00e9tique monumentale et d\u00e9ploiement d\u2019identit\u00e9 de marque : d\u00e9couvrez comment BR a accompagn\u00e9 la transformation de la Plenitude Arena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b591ef e-con-full e-flex e-con e-parent\" data-id=\"6b591ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6087e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca6087e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3834457 e-flex e-con-boxed e-con e-parent\" data-id=\"3834457\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbef467 e-con-full e-flex e-con e-child\" data-id=\"fbef467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e92ec20 elementor-widget elementor-widget-image\" data-id=\"e92ec20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-1024x768.jpg\" class=\"attachment-large size-large wp-image-48143\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-1024x768.jpg 1024w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-300x225.jpg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-768x576.jpg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-1536x1152.jpg 1536w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-2048x1536.jpg 2048w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-16x12.jpg 16w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude1-600x450.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e11936 e-con-full e-flex e-con e-child\" data-id=\"4e11936\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2037b9 elementor-widget elementor-widget-heading\" data-id=\"e2037b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nouveau naming pour un lieu embl\u00e9matique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ba4de e-transform elementor-widget elementor-widget-text-editor\" data-id=\"c3ba4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">\u00c0 l\u2019occasion de son changement de nom, la <strong>Plenitude Arena<\/strong>, plus grande salle couverte d\u2019Europe, a confi\u00e9 \u00e0 BR le d\u00e9ploiement de sa nouvelle identit\u00e9 de marque au sein de ses espaces.<\/p><p>Un projet d&rsquo;envergure avec un objectif : <strong>donner vie \u00e0 ce nouveau naming \u00e0 travers une pr\u00e9sence visuelle forte, coh\u00e9rente et durable<\/strong>, \u00e0 la hauteur de l\u2019architecture et de la notori\u00e9t\u00e9 du lieu.<\/p><p>Bien au-del\u00e0 d\u2019un simple changement d\u2019enseigne, cette transformation s\u2019inscrit dans une v\u00e9ritable d\u00e9marche de branding et d\u2019exp\u00e9rience visiteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e289e e-flex e-con-boxed e-con e-parent\" data-id=\"a7e289e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-05ff604 e-con-full e-flex e-con e-child\" data-id=\"05ff604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-286aba3 elementor-widget elementor-widget-heading\" data-id=\"286aba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un accompagnement global, de la conception \u00e0 l\u2019installation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f397195 elementor-widget elementor-widget-text-editor\" data-id=\"f397195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Pendant plusieurs mois, les \u00e9quipes BR ont assur\u00e9 le pilotage et la coordination de l\u2019ensemble du projet, en intervenant \u00e0 chaque \u00e9tape du d\u00e9ploiement de cette nouvelle identit\u00e9 :<\/p><ul data-spread=\"false\"><li><p>Conseil et accompagnement strat\u00e9gique<\/p><\/li><li><p>\u00c9tudes techniques et adaptation de la charte graphique<\/p><\/li><li><p>Conception et fabrication des dispositifs de signal\u00e9tique<\/p><\/li><li><p>Gestion des d\u00e9marches administratives<\/p><\/li><li><p>Coordination des partenaires techniques<\/p><\/li><li><p>Installation et d\u00e9ploiement sur un site maintenu en activit\u00e9<\/p><\/li><\/ul><p>Cette approche globale a permis de garantir la coh\u00e9rence de l\u2019identit\u00e9 de marque, tout en r\u00e9pondant aux contraintes architecturales, techniques et op\u00e9rationnelles de l\u2019Arena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9fd342 e-con-full e-flex e-con e-child\" data-id=\"c9fd342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a6749 elementor-widget elementor-widget-image\" data-id=\"e9a6749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-1024x768.jpeg\" class=\"attachment-large size-large wp-image-48142\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-1024x768.jpeg 1024w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-300x225.jpeg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-768x576.jpeg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-1536x1152.jpeg 1536w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-16x12.jpeg 16w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2-600x450.jpeg 600w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude2.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac667e e-flex e-con-boxed e-con e-parent\" data-id=\"3ac667e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5eb81f e-con-full e-flex e-con e-child\" data-id=\"a5eb81f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c829b7 elementor-widget elementor-widget-image\" data-id=\"8c829b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-1024x768.jpeg\" class=\"attachment-large size-large wp-image-48135\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-1024x768.jpeg 1024w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-300x225.jpeg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-768x576.jpeg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-1536x1153.jpeg 1536w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-16x12.jpeg 16w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11-600x450.jpeg 600w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11.jpeg 1743w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6202865 elementor-widget elementor-widget-image\" data-id=\"6202865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"601\" src=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-1024x769.jpeg\" class=\"attachment-large size-large wp-image-48134\" alt=\"\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-1024x769.jpeg 1024w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-300x225.jpeg 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-768x576.jpeg 768w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-1536x1153.jpeg 1536w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-16x12.jpeg 16w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10-600x450.jpeg 600w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude10.jpeg 1804w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a43484 e-con-full e-flex e-con e-child\" data-id=\"5a43484\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a48b85 elementor-widget elementor-widget-heading\" data-id=\"6a48b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deux enseignes monumentales pour incarner la nouvelle identit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eec86e e-transform elementor-widget elementor-widget-text-editor\" data-id=\"3eec86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Au c\u0153ur de cette transformation, BR a pilot\u00e9 la r\u00e9alisation et l\u2019installation de <strong>deux enseignes monumentales<\/strong>, directement int\u00e9gr\u00e9es \u00e0 l\u2019architecture du b\u00e2timent.<\/p><p>Avec des dimensions exceptionnelles :<\/p><ul data-spread=\"false\"><li><p><strong>30 m\u00e8tres de long sur 3,40 m\u00e8tres de haut<\/strong> pour la premi\u00e8re enseigne<\/p><\/li><li><p><strong>45 m\u00e8tres de long sur 5 m\u00e8tres de haut<\/strong> pour la seconde<\/p><\/li><\/ul><p>Ces dispositifs de signal\u00e9tique grand format ont \u00e9t\u00e9 pens\u00e9s pour offrir une visibilit\u00e9 maximale \u00e0 la nouvelle marque, de jour comme de nuit.<\/p><p>Leur int\u00e9gration architecturale contribue \u00e0 faire du nouveau naming un v\u00e9ritable marqueur visuel du site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfae7db elementor-widget elementor-widget-heading\" data-id=\"bfae7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une identit\u00e9 de marque d\u00e9ploy\u00e9e sur l\u2019ensemble du parcours visiteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-934c5da e-transform elementor-widget elementor-widget-text-editor\" data-id=\"934c5da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">La transformation de la Plenitude Arena ne se limite pas \u00e0 ses fa\u00e7ades.<\/p><p>BR a \u00e9galement accompagn\u00e9 le renouvellement de la <strong>signal\u00e9tique int\u00e9rieure et ext\u00e9rieure<\/strong>, afin d&rsquo;assurer une continuit\u00e9 visuelle sur les diff\u00e9rents points de contact avec les visiteurs.<\/p><p><strong>L&rsquo;objectif :<\/strong> cr\u00e9er un environnement coh\u00e9rent, dans lequel chaque support contribue \u00e0 renforcer la reconnaissance de la marque et \u00e0 accompagner l&rsquo;exp\u00e9rience des spectateurs.<\/p><p>Cette approche permet de transformer un changement de naming en une v\u00e9ritable exp\u00e9rience de marque, visible d\u00e8s l&rsquo;arriv\u00e9e sur le site et tout au long du parcours visiteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6610041 e-flex e-con-boxed e-con e-parent\" data-id=\"6610041\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d69775d elementor-widget elementor-widget-heading\" data-id=\"d69775d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BR, expert du branding et de la transformation des lieux \u00e9v\u00e9nementiels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad1be26 e-transform elementor-widget elementor-widget-text-editor\" data-id=\"ad1be26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Ce projet illustre le savoir-faire de BR dans le <strong>d\u00e9ploiement d&rsquo;identit\u00e9s de marque \u00e0 grande \u00e9chelle<\/strong>, notamment au sein des enceintes sportives, salles de spectacle et lieux \u00e9v\u00e9nementiels.<\/p><p>De la r\u00e9flexion strat\u00e9gique \u00e0 la mise en \u0153uvre op\u00e9rationnelle, BR accompagne les marques et les exploitants de sites dans la cr\u00e9ation d&rsquo;environnements visuels impactants, coh\u00e9rents et durables.<\/p><p>La transformation de la Plenitude Arena est le fruit d&rsquo;une collaboration \u00e9troite avec les \u00e9quipes de l&rsquo;Arena, l&rsquo;agence cr\u00e9ative et l&rsquo;ensemble des partenaires techniques mobilis\u00e9s.<\/p><p><strong>Une r\u00e9alisation qui incarne notre vision du branding : transformer une identit\u00e9 graphique en une exp\u00e9rience physique forte et m\u00e9morable.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b6ec64 e-flex 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data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude4.jpg\" data-elementor-open-lightbox=\"yes\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDgxMzcsInVybCI6Imh0dHBzOlwvXC93d3cuYnItYWdlbmN5LmZyXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8xMFwvQlItcGxlbml0dWRlNy5qcGVnIiwic2xpZGVzaG93IjoiZDAyZDc1YyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude7-1024x717.jpeg\" data-width=\"800\" data-height=\"560\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2026\/10\/BR-plenitude11.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d02d75c\" 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wp-image-3408\" alt=\"Logo BR avec l\u2019inscription \u00ab Le sens de l\u2019impact \u00bb\" srcset=\"https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/05\/logo-BR-Bleu.png 500w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/05\/logo-BR-Bleu-300x300.png 300w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/05\/logo-BR-Bleu-100x100.png 100w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/05\/logo-BR-Bleu-150x150.png 150w, https:\/\/www.br-agency.fr\/wp-content\/uploads\/2025\/05\/logo-BR-Bleu-12x12.png 12w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Plenitude Arena : un naming monumental CLIENT Pl\u00e9nitude Arena EXPERTISES Branding &amp; identit\u00e9 de marque D\u00e9ploiement de marque Signal\u00e9tique &amp; habillage \u00e9v\u00e9nementiel Enseignes &amp; dispositifs grand format \u00c9tudes techniques &amp; conceptionFabrication &amp; installation Gestion de projet &amp; coordination technique Exp\u00e9rience visiteur &amp; parcours spectateur Ann\u00e9e 2026 Plenitude Arena : BR accompagne le d\u00e9ploiement du nouveau [&hellip;]<\/p>","protected":false},"author":7,"featured_media":48143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-48132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plenitude Arena : un naming monumental - BR<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment BR a accompagn\u00e9 le changement de naming de la Plenitude Arena avec des enseignes 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