Last weekend, the French public was swept up in the excitement of the WTT Champions 2024, held for the first time in France at the Sud de France Arena in Montpellier.
This international table tennis event, marked by the eagerly awaited return of the Lebrun brothers, was watched by more than 45,000 spectators.
For this first edition, Team BR was selected following an international consultation process, with the task of designing and implementing the complete visual identity for the event.
An immersive fan experience and customized branding
From initial consultation to on-site execution, BR has designed a comprehensive solution that combines spectator experience and brand promotion in a spectacular format:
Giant central stage
LED wall and boarding
Light show for the players' entrance
DJ entertainment and master of ceremonies
Custom player benches
Signage and interior/exterior decoration
A highly staged event, driven by close collaboration between our business teams and the organizers, for a result that is as technical as it is memorable.